AI employee · AI search

Shakespeare

Your AI-search employee. When buyers ask ChatGPT, Google or Perplexity what to buy, he makes sure your brand is part of the answer.

The job

Buyers ask AI first now. Most brands aren't in the answer.

"Best cabin luggage in India." "Is this brand worth it?" "X vs Y, which one?" Buyers ask ChatGPT, Google's AI Overviews and Perplexity on the way to a purchase, and the answer arrives before your website is ever opened.

If AI doesn't know your brand, or repeats something untrue about it, you lose the sale without ever seeing the customer. And there's no ad budget that buys your way into an answer.

You can't buy the citation. You have to deserve it. That's his job.

What he does

Maps how AI sees you. Then fixes it, query by query.

Shakespeare works like a meticulous editor: audit, map, write, re-check, until the engines cite you on the questions that matter.

Audits

Runs the real buyer questions across the AI engines and logs where you're missing, where you're outgunned, and where AI repeats something untrue.

Maps

Turns the audit into a deliberate map of where your brand needs to exist in the AI's mind. Not a pile of blog posts.

Studies the field

Reads how the category leaders are described, what's actually true about each, and where the real opening is.

Writes

Creates the pages and answers engines can read, trust and cite, in your voice, factually straight.

Re-checks

Re-runs the queries on a schedule, tracks citations won and lost, and moves to the next gap.

This is how Nori went from barely visible to cited inside Google's AI Overviews.

Where he works

Wherever AI forms an opinion about you.

We point him at how buyers actually search your category. These are examples, not the limit.

ChatGPT Google AI Overviews Perplexity Gemini Your website & blog Review platforms Comparison queries + more

Examples, not limits. Wherever an AI answers your buyers, he works on it.

Honest by design

What Shakespeare won't do.

Hire Shakespeare for your category.

A 15-minute conversation. We'll show you how AI answers your buyers' questions today: where you show up, and where you don't.

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